![]() On the surface, Blue Apron looks like the busy person’s dream-or at least for those who don’t want to resort to takeout every night of the week. Why Customers Keep Cancelling Their Blue Apron Service To see why customers keep cancelling their meal subscription services, let’s take a closer look at Blue Apron’s offering (and whether they deliver on them). ![]() Getting new customers to replace them proved increasingly difficult-and even more costly. Then just when it seemed that grocery stores would soon be ancient history, things took a turn for the worst (for Blue Apron, that is).Īt the end of last year, Blue Apron shares hit an all-time low as more and more customers cancelled their subscriptions. ![]() The industry flew past the billion dollar mark by 2016. Blue Apron was quickly joined by a whole host of other meal kits, including Home Chef, HelloFresh, and Plated. Meal kits hoped to take the stress out of a home cooked meal, giving individuals time back in their week and more variety on their plates.Īt first, it seemed to work. For the past decade, meal kit delivery services like Blue Apron have tried to make cooking easier on everyone: the busy professionals, the working moms, and the millennials who want to expand their recipe knowledge past scrambled eggs and toast. ![]() Don’t think your cooking skills are Top Chef material? ![]()
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